One of the things I have really appreciated about my time in Tulsa has been learning about the importance of culture in an organization. I knew quite a bit in theory about this before coming to Asbury Church. But I did not have firsthand experience of an organization intentionally working on setting a healthy culture with excellence and experiencing breakthrough like I have here.

I’ve experienced this in a handful of ways. One of my favorites is the way Andrew Forrest, Asbury’s Senior Pastor, and Rodney Adams, Asbury’s Executive Director, develop and use punchy short phrases over and over again that point to and motivate desired outcomes within the staff and the Church. I’ll share some of these here from time to time because I think they will be helpful to you. Here is the first one:

“At Asbury, we do the common uncommonly well.”

This is a great phrase for so many reasons. Here are a few:

1. It changes the way we think about the things we commonly do.

There is a tendency to think that because something is common, we already know how to do it with excellence. But that is not the case. In fact, the common is often done exceptionally poorly. And that is a disaster for the culture of any organization!

Can I give you an example? 

Since moving to Tulsa, I occasionally lead the first part of our worship service. When I do this, my job is to kickstart the service with appropriate tone and confidence. 

If you have been to any worship service, they all have this in common. There is some moment that starts the worship service. And most of the time there is not much forethought given to that moment.

But it sets the tone for the entire service! It is crazy to not practice, rehearse, and prepare with uncommon effort for this moment.

And so, I have practiced over and over and over again in my office, in front of the mirror, and in front of colleagues. And I still have room to get better.

Boy has this been humbling. 

As I’ve tried to do the common welcome and greeting uncommonly well, I have made mistakes. I once showed our staff a recording of a welcome and greeting at our Thursday evening service when I forgot to introduce myself, take off my name tag, and empty my pockets. I then showed the recording of the 11am Sunday service where I had ironed out these mistakes to illustrate the difference practice makes.

Working to do the common welcome and greeting to a worship service uncommonly well has been difficult and challenging.

And it has been SO FUN! I have really enjoyed being part of a culture of excellence and seeing myself improve in a basic skill for pastoral ministry. Growth is fun.

2. This phrase makes it obvious that we are a place that expects hard work, consistent effort, and commitment to improve. 

Doing basic things with excellence takes work. It takes effort. It takes hunger and commitment to grow. It requires a willingness to receive feedback and be coached up.

And, guess what? 

These are also all qualities we want to see embedded in the culture at Asbury Church. 

3. Doing the common uncommonly well gives everyone the opportunity to focus on doing their work with excellence.

In church work, the Sunday morning worship service is the most important part of the week. It’s true. But this can also lead people to thinking excellence is only required at the most public facing and visible thing happening on Sunday morning, such as the music and the sermon. 

Emphasizing doing the common uncommonly well helps everyone be engaged in doing their work with excellence. 

Am I currently working to do the basic functions of my job with excellence? Even asking that question almost always surfaces areas where I can grow as a leader. 

4. This phrase creates a disincentive to join the team at Asbury, or remain on it, if someone does not want to work with excellence.

I love the way doing the common uncommonly well puts the focus on a positive target. And so this last one may initially seem negative or off-putting to you. However, another thing we often say at Asbury is, “clarity is kindness.” We are pursuing excellence. We expect everyone on our staff to do the common uncommonly well. Therefore, I see it as a kindness to folks considering joining our team to make this expectation clear.

One of the reasons working on the culture of an organization matters is because different places have different cultures. I love being at Asbury Church! But Asbury may not be someone else’s cup of tea. 

That is ok!

It just means Asbury won’t be the right place for them to work.

I am thankful for the ways Andrew and Rodney are intentionally bringing clarity to the staff at Asbury Church here in Tulsa, OK.

And I have found it energizing to think intentionally about the ways I can do the common uncommonly well in my work. Growth and improvement are fun. And I always have room for more of both in my work. 

Next Step: What is one area in your current work where deciding to do basic work with greater intentionality and excellence would make a significant impact? Start with a basic and simple step and build from there. 

Here is an example of a next step from Asbury: 

The first practical step toward doing the common uncommonly well here was a focus on email, especially subject lines. Andrew took time in several monthly staff meetings to explain this emphasis and then walk through how to improve use of email, especially writing subject lines that provide clear communication to the sender, especially when they are for internal work at the church. Immediately after that meeting, I started thinking about the purpose of an email subject line differently, and working on writing them with greater intentionality. 

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P.S. Have you registered for our Underground Seminary event yet? The deadline to register is October 30^th. This is an opportunity to hear Asbury Church’s Senior Pastor, Rev. Andrew Forrest, talk about his new book Love Goes First. This is one of the best books I’ve read in the past decade. If you are in the area, you don’t want to miss this. Register now before time runs out. Details here.

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P.P.S. I am teaching two classes at Asbury Seminary in Tulsa this coming Spring. Both classes are hybrid classes, which means you only have to be on-site in Tulsa for three days for the entire class (the rest is online). I am teaching a class on Basic Christian Doctrine March 5-7, 2026. And I am teaching a class on Wesleyan Discipleship March 26-28, 2026. They are worth taking in their own rite. But they also meet ordination requirements for various denominations, including the Global Methodist Church’s new ordination requirement for a class in Wesleyan Discipleship. I love getting to teach from my research and publishing on Wesleyan small groups like the class and band meeting. And this class is not only about the ideas but equipping to do them. It is so fun! Don’t miss it. (For more information, click here, scroll down, and shoot me an email.)

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Kevin M. Watson is a Pastor and the Senior Director of Christian Formation at Asbury Church in Tulsa, OK. He is also on the faculty at Asbury Theological Seminary, anchoring the Seminary’s Tulsa, OK Extension Site. His most recent book, Doctrine, Spirit, and Discipline describes the purpose of the Wesleyan tradition and the struggle to maintain its identity in the United States. Affiliate links, which help support my work, used in this post.