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I mentioned in a previous post how much I like Amazon.com. Well, I just noticed another thing I love about amazon, but forgot to mention. Yesterday I wrote a brief post about Dan Kimball’s book They Like Jesus But Not the Church. In that post I mentioned that I noticed some connections between They Like Jesus and UnChristian by Kinnaman and Lyons. To be honest, I was thinking to myself as I wrote it, this is pretty perceptive… way to make these astute observations (patting myself on the back as I think this)…
But this morning I brought amazon up on a tab, and noticed that They Like Jesus is the most recent book I have viewed. It said “What do customers buy after viewing this item?” 68% buy They Like Jesus But Not the Church, 16% buy UnChristian, and 6% buy Everything Must Change by Brian McLaren. I love the way amazon is constantly connecting you to other books that are out there. And it just so happens to be genius on their part because it means they are constantly encouraging (tempting?) you to buy more books! (By the way, this also was a humbling experience because it thoroughly demonstrates that connecting They Like Jesus with UnChristian is an obvious connection that many people are making. So, sorry for my banal observations yesterday…)
Kevin M. Watson 
Professor Watson, I am impressed. Your posts make me want to read more and memorize the dictionary so I can keep up (thanks for the link to banal). You have created a dilemma for me though… Do I read the books or just subscribe to Deeply Committed? Thanks 🙂
Gerardo – I really think the best strategy would be for you to first subscribe to deeply committed (so you will know which books to read) and then read the books I recommend. The more I think about it, the more I really think this method is foolproof. Melissa and I really enjoyed hanging out with you guys last night. I hope we can do it again soon.